Create a new safer gambling culture in which every player feels protected

Safer gambling is about striking a fine balance between individuals and the gambling industry. While on the one hand people should have the freedom to enjoy the fun and excitement offered by games of chance, on the other hand, it is crucial to recognise and prevent the risk of developing problem behaviour or addictions.

It should inspire industry stakeholders to adopt an ethical approach that puts players’ wellbeing first. In this way, we can build a world in which safer gambling is a fun pastime, but not a destructive downward spiral for those who get caught up in it.